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PRESS RELEASE

Embargoed until February 24, 2005

Contacts:
Jamie Moody (619) 594-0588
Andy Hamilton (858) 586-2641

WALKSANDIEGO BESTOWS "GOLDEN FOOTPRINTS" AWARDS
On Thursday evening, February 24, 2005, WalkSanDiego, the region's pedestrian safety watchdog group, presented its Third Annual Golden Footprints Award winners. The winners were celebrated at WalkSanDiego's annual Golden Footprints Awards Night, a gathering of the groups members and others working on pedestrian safety, traffic calming, and other initiatives to make the region's communities more walking-friendly. The event was held at Exotic Bamboo, a festive tea shop located on University Avenue in Hillcrest.

Awards were presented in four categories: Public Agency, Non-Profit Organization, Individual, and Project or Program. In presenting the awards, WalkSanDiego President Jamie Moody stated, "We hear lots of talk about smart growth, obesity prevention, and walkable neighborhoods. The truth is, there are numerous rules, development practices, and funding shortfalls that make creating walkable communities a monumental task. Tonight we recognize people who are walking the talk to make the San Diego region more walkable." The winners:
  • Centre City Development Corporation (CCDC) - In the Government Agency category, CCDC won for its many pedestrian friendly street and building projects in Little Italy, the Marina District, Cortez Hill, the Ballpark District, and the Gaslamp Quarter. Example techniques include corner bulbouts, reduced street widths, wide sidewalks, contrasting materials in crosswalks, active building fronts rather than blank walls, and traffic signals providing an all-way walking phase - known as a pedestrian scramble -- at Fifth and Market Streets.

  • Downtown Encinitas Main Street Association (DEMA) and the City of Encinitas - In the Program/Project category, DEMA and the City of Encinitas were recognized for the rebuilding of a portion of Coast Highway 101, the city's traditional main street. Improvements included corner curb extensions, new sidewalks, imbedded art reflecting local themes, new landscaping, and diagonal parking. The $5 million project has lead to a revival of the historic and highly walkable downtown area. New businesses and restaurants have located to the street, which on any given day is filled with residents and tourists.

  • Euclid Avenue Revitalization Action Program Committee - The Euclid RAP Committee was awarded in the category of non-profit organization. The committee was sited for its many efforts to improve walking in the Euclid area of San Diego. Recently, the group was successful in helping design and install a pedestrian-friendly gateway enhancement at Euclid and University Avenues. The committee also worked with the city to obtain a coveted Caltrans "Environmental Justice" grant for creating bike and pedestrian-accessible improvements along a major portion of Euclid Avenue.

  • Richard Beas - Mr. Beas won in the Individual category for his multi-year efforts to convince the City of San Marcos to provide a crosswalk and flashing light system on an industrially zoned street frequently crossed by employees going to and from a parking lot. So far, the city has refused to provide the crosswalk. WalkSanDiego has provided comments to the city pointing out its outdated standards for placing crosswalks, so far to no avail. Despite these setbacks, WalkSanDiego believes the issue has raised the city's awareness that it must reconsider traffic standards affecting pedestrians.

  • Bureau of Customs and Border Protection - The Customs Bureau was presented an Honorable Mention for its SENTRI (Secure Electronic Network for Travelers Rapid Inspection) Program. The program provides rapid processing for pedestrians who cross the border frequently and who are pre-screened for a special pass, similar to the vehicle lane version instituted in 1995. Since its inception in August 2004, the pedestrian SENTRI program has enrolled over 2,500 commuters.

Ms. Moody summed up the award winners: "More than any other governmental agency in the San Diego region, CCDC understands what pedestrians need to feel welcome and safe, and they simply do whatever it takes to incorporate good design in sidewalks, intersections, parking areas, and architecture. The Highway 101 improvements have brought back a traditional Main Street. The Customs Bureau has provided the same advantage to pedestrians enjoyed by drivers crossing the border. At the same time, the Euclid RAP Committee and Mr. Beas have demonstrated that ordinary citizens can propel improvements too." Ms. Moody continued, "These winners have set the bar high for others to follow. We hope tonight's awards will inspire cities, design firms, and neighborhoods around the region to take bolder steps for walkability."

Preceding the award presentation, WalkSanDiego described its many efforts to revamp street design standards, increase regional funding for pedestrian improvements, and address dangerous conditions in neighborhoods throughout the region. The group unveiled its Next Steps Project, aimed at helping minority residents advocate more effectively for traffic calming treatments, sidewalk repairs, hospitable transit stops, and other pedestrian-related improvements. In a brief presentation, WalkSanDiego Vice-President Andy Hamilton pointed out that minorities in San Diego are at 2-4 times greater risk of suffering a pedestrian injury or fatality, due to higher rates of walking and transit use. More information about WalkSanDiego and its activities and publications can be found at www.walksandiego.org.

The Euclid Avenue Revitalization Action Plan Committee
The Euclid Avenue Revitalization Action Plan Committee

Olympic Race Walker Philip Dunn
Olympic Race Walker Philip Dunn

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WalkSanDiego is dedicated to enhancing the livability of communities by making
walking a safe and viable choice for all people.

 
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